Brutal Fruit Spritzer #SpritzerSaturday

by Shiri | May 25, 2020

Brutal Fruit Spritzer #SpritzerSaturday social media advocacy campaign The Brief In 2019; Capacity Relations was charged with re-invigorating the new BF Spritzer; which had post initial launch  lost relevance.  The objective was for BF Spritzer to become a top...

CASTLE LITE UNLOCKS J COLE

by webmaster | May 22, 2020

CASTLE LITE UNLOCKS J COLE The Brief To aid Castle Lite in an exciting method of revealing their #CastleLiteUnlocks international artist, in order to promote the event and generate an atmosphere of excitement and social media coverage to the massive event. The...

Flying Fish ASMR

by webmaster | May 15, 2020

Flying Fish ASMR FLYING FISH ASMR CAMPAIGN: HOW WE MADE SA ‘FEEL THE FLAVOUR’ [2019]  Capacity Relations conceptualised that alcoholic beverage brand, Flying Fish, tap into the global ASMR trend to create a South African first – a full sensory experience at a...

Heineken: UCL 2019 with Ryan Giggs and Thierry Henry

by webmaster | Aug 3, 2019

Heineken: UCL 2019 with Ryan Giggs and Thierry Henry HEINEKEN #UNMISSABLE In April 2019, As a global sponsor of the UEFA Champions League, Heineken needed to make the sponsorship locally relevant in South Africa to reap the full benefits.   Heineken elected to: host...

The launch of Johnnie Walker White Walker

by webmaster | Aug 3, 2019

The launch of Johnnie Walker White Walker THE BRIEF JOHNNIE WALKER WHITE WALKER In April 2019, Johnnie Walker launched the Limited Edition ‘White Walker’ bottle in collaboration with HBO and hit TV series, Game of Thrones (GOT). In keeping with the winter theme of the...