Our Services

Capacity Relations delivers measurable rewards for clients and brands by creating multi-dimensional communications programmes in the paid, earned and owned media space.

We activate the capabilities that best fit our clients’ ambition, needs and budget, including:

Paid

  • Brand ambassador management
  • Partnerships and collaborations
  • Sponsorship exploitation
  • Paid social

Owned

  • Event creation and management
  • Copywriting

Shared

  • Social media strategy
  • Campaigns
  • Content creation

Earned

  • On and offline media and digital influencer relations
  • Influencer engagement
  • Brand and product launches
  • Brand repositioning
  • News generation
  • Product placement
  • Reputation management
  • Global communications strategy and implementation
  • Global tool kits and campaign roll-out
  • B2B communications and industry engagement

Brand PR

Capacity Relations offers retainer and project based services designed to increase awareness and effectively establish brands in the marketplace among select media, celebrities and consumers. Our services included integrated PR and marketing, approaching every client uniquely; creating a bespoke offering of traditional and non-traditional communication tactics. Maintaining your brand’s image has never been so crucial to the reputation of your business. The key is to represent your brand in the correct way, to the correct audience in order to establish the brand’s image, creating brand currency.

Capacity Relations Communication and Brand PR
Client Relations Media Partnerships

Media Partnerships

We facilitate relevant media partnerships from a PR perspective. With the correct media partnerships we are able to leverage spend and ensure maximum talkability and coverage on these platforms for our clients.

Digital and Social

The evolution of digital media has made PR more important than ever. Storytelling will always be the foundation of any good public relations campaign, but how we tell those stories is changing. PR, when designed, managed and measured correctly, is a path to new opportunities for lead generation, revenue, and brand value creation. Capacity Relations assists clients in developing and executing multi-faceted social media campaigns that will enhance visibility of your brand and connect with your desired audience. Content creation and curation is carefully planned and developed along with the production of imagery and/or video content.

Our knowledge in the SEO world allows us to optimise organic content in the digital space, whilst managing and promoting paid for social media with promotional strategies to boost media and encourage engagement.

Capacity Relations Digital Social
Capacity Relations Content Strategy and Brand PR

Content Creation

Capacity aims to generate unique and interesting content that breaks through the clutter, that is relevant and timely. Our content creation capability lives within our advocacy strategies, communication strategy, our social media capability as well as stunt ideation, it also includes the creation of unique experiences that will give brands the opportunity to go viral. We are able to create content from start to finish – from concept phase, to copywriting, production of videos, images, experiential events and more.

Ultimately, we want results and lead generation, creating strategies and content that will achieve these objectives.

Advocacy Strategy

Just like match-makers we strategically introduce brands to the relevant key influencers who will become advocates of the brand. We work with an array of micro and macro influencers as well as celebrities that will ensure brand and campaign objectives are achieved. We were one of the first agencies in SA to develop an advocacy strategy 6 years ago within SAB, and have won numerous awards. We conceptualise advocacy strategies from start to finish, from the identification of the relevant mix of advocates through to the negotiation stage, content strategies and execution. The perfect connection creates prosperous partnerships for campaigns as well as generating substantial return in the form of advocacy conversation.

Capacity Relations Advocacy Strategy and Brand PR
Capacity Relations Events and Brand PR

Events and Experiential Activations

As a communications firm, it’s important that events are handled with flawless organisation abilities and professionalism. It all comes down to having the right people at the right place to generate the desired buzz to satisfy an objective. Each brand has a different voice, and the events need to showcase that accordingly. We do it all, start to finish, from creative conceptualization; logistical management, Guest List management, Red Carpet Management as well as PR amplification during and post the event.

CSI

Corporate Social Investment is often overlooked, yet it is such a powerful tool both internally and externally. Taking part in CSI programs is a fantastic way to showcase the values and beliefs of your brand, whilst giving back to the community you interact with. We are able to connect deserving causes with brands that value their ability to help.

Capacity Relations CSI
Capacity Relations Reputation Management and Brand PR

Reputation and Crisis Management

Being exposed to the watchful eye of the public can be detrimental to your brand during times of unwanted publicity, as a communications firm our reputation management teams are capable of building maintaining and rectifying reputations, but also putting measures in place to pre-empt these.

Talent Management

Our talent management teams aim to both create and elevate brand power through strategy orchestrated insights.

Capacity Relations Communication, Talent Management and Brand PR