Open up your world to the Ultimate Redd’s Door Experience

It was one of the most talked about events of 2012. Redd’s created a unique world of sensory possibilities in a Maboneng warehouse in downtown Johannesburg. Guests were led through a series of Redd’s doors each opening up a fresh new experience, more thrilling than the last. The Ultimate Redd’s Door Experience surprised guests, as each area was filled with a surprising mix of talents, engaging specialised acts and amazing combinations of cuisine, with the crisp refreshment of Redd’s complementing the sizzle of a truly mind-blowing bespoke event.

Lunga Shabalala, just one of the many guests at the Ultimate Redd’s Door experience in 2012 says; “The Redd’s Door Experience was a very unique one in many ways, from how we were greeted at the entrance to the actual performances. What stood out for me was the fact that we had five parties within one party. Every door that opened surprised us with a brand new act and experience. It was a party that has never been attempted in this country before, and it was a huge success. I'd go again in a heartbeat. It was an awesome experience.”

This year 1000 guests will get to experience a breath-taking journey at the second instalment of the Ultimate Redd’s Door Experience on the 3rd of August 2013, as Sandton Convention Centre will be transformed into a labyrinth of crisp surprises behind the mysterious Redd’s Doors. Guests can expect to open the doors up to extraordinary performances from Da Les, Newton’s Second Law, 1st Project, Ifani, Classy Menace, Black Lace Acapella and Ross Jack.

“The Ultimate Redd’s Door Experience will open up amazing crisp new encounters in various forms, as guests will have the opportunity to discover a refreshingly unique world of new and exciting people, places and music,” remarked Michelle Pavkovich; Marketing Manager for Redd’s.

To receive an exclusive invite, guests need to look out for various activations taking place around Johannesburg, and follow @ReddsSA to find out more about how to be invited. Invites are limited and are valued at R3000.00 each, making this experience one you don’t want to miss out on.

So open up the Ultimate Redd’s Door on the 3rd of August and be prepared to be part of a unique, out-of-this-world experience!

Event Summary:

Date: 3 August 2013

Venue: Sandton Convention Centre

Time: 19h00

Tickets: Tickets are limited and valued at R3000. Look out for various activations happening around Johannesburg to get your invitation and then register using your unique code on

For more information on how to get your ticket to this headline event visit:

And @ReddsSA on Twitter

Notes to Editor:

For further information on the Ultimate Redd’s Door Experience kindly contact the press office.

Capacity Relations: Alice Cardarelli

Tel: 011 844 1088

On behalf of: SAB Redds

Sonke Dandala - Marketing Manager Brand Communications Redd's