Three über-chic stores opened up their doors in style with their official launch last week, which saw some of fashion’s and business’ elite enjoy both the new look Grays and Boss Stores in Sandton City, as well as the official launch of South Africa’s flagship True Religion store. The iconic brands formed the perfect backdrop to an event filled with fashionistas, the who's who in South African business, and of course a host of celebrities such as socialite Zuraida Jardine, actress Pearl Thusi, former ms SA Vanessa Carreira-Coutroulis and businessman-husband Chris, actress Carmel Fischer, actress Chanel Hurlin and TV presenter Lebo Motsoeli.
Hosted by the Surtee Group - the custodians of luxurious brands in South Africa for more than 50 years - the glam invited guests and consumers were introduced to the group’s signature stamp of quality and premium personalised service. “As a group we pride ourselves on running luxury clothing retail stores with a reputation internationally for continuously showcasing impressive dedication to impeccable product and service standards. Our values of quality, service, innovation and trust are most certainly not new – they are the principles on which the business was founded,” remarked Muhamed Surtee, Director at the Surtee Group. “The new look Grays and Boss stores, as well as the official launch of the first-ever True Religion store in South Africa showcase this dedication, and we have no doubt that they will be well-received amongst our consumers.”
Guests shopped the night away having received a 20% discount at each of the premium stores, including the new brand to the stable – True Religion. “True Religion has become synonymous with innovative, modern and distinctive product designs that stand for exceptional fit and styling details for men, women and children,”explained Surtee. The American-made premium denim brand is the most recent addition to the group, which launched their foray into the luxury retail business with their flagship store Grays. “Grays brings together a world of luxury, and the new boutiques reflect the richness of the Grays heritage through precious materials and luxury finishing's imported directly from Europe,” remarked Surtee.
It’s this attention to detail that has allowed The Surtee Group to become well known for their exclusive brands. In their Grays stores they offer Ermenegildo Zegna, Brioni, Canali, Etienne Aigner, Façonnable, Stefano Ricci, Surtee Collection, GrosVenor and Raffaele Caruso. Further to this the Group also offers luxury brands being Hugo Boss, Dunhill, Mont Blanc, Timberland, Hackett and Mama’s & Papa’s to its portfolio with much excitement around other New International Brands soon to announced.
Stores are located nationwide: