Electronic music and vocal techniques collide in ‘Black Coffee’s Human Orchestra’, which sees inspiring DJ and Producer Black Coffee lead a 40-strong group of African vocalists to create a stunning voice-only recreation of his most famous electronic track, ‘Rock My World’
OCTOBER 2014: Ballantine’s, the world’s No 2 Scotch whisky, today launches a unique and inspiring short film, ‘Black Coffee’s Human Orchestra’, created in collaboration with world-renowned African DJ and Producer, Black Coffee. The film is the latest of a series presented by Ballantine’s, each of which has been shot around the world, featuring unique individuals who represent Ballantine’s global mantra, ‘Stay True, Leave an Impression’. Each film in the series, which can be seen at www.StayTrueStories.com, captures these individuals as they bring their own story to life, performing innovative, creative and artistic experiments centered around their passions, philosophies and talent.
The latest film, shot in and around Johannesburg (Soweto and Maboneng), illustrates Black Coffee’s passion, creativity and ‘Stay True’ spirit of continuous experimentation with music. The film opens with Black Coffee’s own back-story and beliefs around life, music and creation, before we see him assemble a group of vocalists from across Africa. The climax of the film is an experiment which defines Black Coffee’s ambition as an artist; an impressive feat to deconstruct one of his most famous electronic music productions, ‘Rock My World’, recreating it using only the vocal abilities of a 40 strong choir, brought together from across Africa especially for the film.
Black Coffee commented: “Musical experimentation and its power to bring people together is why I do what I do. When Ballantine’s asked me what my dream experiment would be, I wanted to set us the challenge to do something unique. To see the group of vocalists we put together from throughout Africa with each playing their own part, producing the final recreation of ‘Rock My World’ was an amazingly satisfying moment.”
Peter Moore, Global Brand Director for Ballantine’s, commented: “Black Coffee is a true representation of what we mean by Stay True; someone who does what they do because they have to, because it’s inside them. We hope that both this film and others online at StayTrueStories.com, will inspire those watching to drive themselves forward in their own way, just as Black Coffee does himself.”
About Black Coffee
Hailing from Durban, but now based in the creatively buzzing metropolis of Johannesburg, Black Coffee has been involved in music since the age of two. From then, he has followed a path of musical experimentation via bands, jazz, music school (where a passion for production led him to copy his teacher’s studio key so he could experiment after hours) and latterly, as a club-filling DJ known for his modern and international take on the booming ‘Afropolitan’ house movement.
He is known for his passion in bringing people together and uniting them through music, participating in numerous projects and launching his own Foundation in support of social cohesion, raising funds through challenging himself with initiatives including a marathon 60-hour DJ set. This philosophical belief developed during South Africa’s transition from the Apartheid regime; a period during which music had a united thread that helped to, and continues to, bring people together.
It is this sense of conviction to music and desire to innovate that truly defines Black Coffee as the perfect representation of Ballantine’s mantra of ‘Stay True’, resulting in a unique collaboration.
About Stay True Stories and StayTrueStories.com
Ballantine’s is engaged in a global journey to produce a series of films which feature personalities who serve as an embodiment of ‘Stay True, Leave an Impression’. ‘Black Coffee’s Human Orchestra’ follows on from films including ‘Kilian Martin’s Carmen’, featuring world leading freestyle skateboarder Kilian Martin and his unique take on Bizet’s Spanish set opera Carmen, ‘Ben Mead’s Art of Drumming’, which shows the London-based star of Ballantine’s global ‘Stay True’ TV campaign performing a unique experiment to visualise sound, and ‘The Whale Song’, featuring Chilean bassist, Juan Manuel Aguirre, as he takes to the sea in a unique experiment to capture the union of music and nature. Further films are currently in production across four continents and will be released throughout 2014 and 2015.
These films can be found at www.StayTrueStories.com, an online hub which also launches today, collating the richest and most captivating stories from across the web, chosen as a result of their ability to inspire us to Stay True to our own courage and conviction.
For more information please contact the Press Office on details below:
Press Office: Capacity Relations
Editorial contact: Simphiwe Majola
Tel: 011 844 1000