no image added yet.

First Shot 2015

The Brief

The Jameson First Shot Campaign is an incredible initiative with Kevin Spacey and Dana Brunetti. It aims to give aspiring film directors/creatives an opportunity to create a short film with these talented individuals, each year a different celebrity features in this very film Рcreated by a South African. This campaign is run in 3 different countries annually. Capacity Relations objective was to raise awareness of this campaign to allow South Africa the opportunity to participate, our goal- awareness leading to Рentries! And hopefully a winner.

The Solution

For the 2015 campaign with Adrian Brody, Capacity Relations achieved a PR Value of R 6 222 702.03. We fortunately had a South African winner and hosted South African media at a premier in LA. South Africa ranked no. 2 in film submission from around the world for this years Jameson First Shot Competition. South Africa also generated the highest PR globally.

Leave a Reply