The Jameson First Shot Campaign is an incredible initiative with Kevin Spacey and Dana Brunetti. It aims to give aspiring film directors/creatives an opportunity to create a short film with these talented individuals, each year a different celebrity features in this very film – created by a South African. This campaign is run in 3 different countries annually. Capacity Relations objective was to raise awareness of this campaign to allow South Africa the opportunity to participate, our goal- awareness leading to – entries! And hopefully a winner.