Capacity Relations was tasked to conceptulise and execute a premium Elizabeth Arden Red Door Experience experience for media and consumers.
Elizabeth Arden took over the Sandton center court and offered consumers beauty masterclasses with celebrity makeup up artists over a duration of 3 days.
Capacity Relations launched the experience with a private Masterclass for media and influencers who helped spread the word, which resulted in an increased attendance for the duration of the event.
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